A particular idea, which raised $20 million in funding to create a product that was never released on the market: today i want to tell you about DigiScents and its iSmell.

The concept behind the project by Joel Lloyd Bellenson and Dexster Smith was, no doubt about it, fun: to recreate smells and perfumes through a device connected to the PC. Let’s go back to 1999 when, during a holiday in Miami, the two partners, amazed at the variety of perfumes, scents and essences that could be perceived on the beaches, began thinking of a way to store and reproduce these olfactory experiences in different contexts.

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