It wasn’t long ago that we heard the news about the closure of Wantful: the American startup created in 2011 by designer and entrepreneur John Poisson, which proposed the ambitious goal of revolutionizing the world of e -commerce and gifting.

But what exactly ended his run is still unknown to most people.

Thanks to an innovative navigation system, the company based in San Francisco and New York could advise their web surfers about what would be the most appropriate gift, analyzing information, the gender, tastes and preferences, of those who would receive them.

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