Keychains and condoms, what about market research?

Condom and keyrings

While surfing the web I stumbled upon a very curious story that, despite its peculiarities, or perhaps because of them, has a lot to teach us about startuppers.

We must go back to the late 90s, when Stanford Magazine published an article by one of its former students, Robert L. Strauss, who in the eighties, in defiance of his MBA in General Management and MA in International Economics, saw the birth, and shortly after the death, of what he considered to be the idea of the century.

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